Laetro
Creative Director
2023 – Present
I'm a Creative Director and Designer from London, UK. Currently living and working in Montreal, Canada.
Specializing in Branding and Marketing campaigns, working across the full project cycle; from strategy to brief to concepts to execution to final delivery.
See what I do below through a few of my recent projects, or explore even further to find out how we could potentially work together. Thanks for visiting!
Driven by fresh approaches to creativity & design. Dedicated to growing brands, teams and relationships. Passionate about using my skills to spread a positive impact.
My name’s Michael Elkeslassy, I'm a Creative Director specializing in Branding and Marketing Strategies and Campaigns.
With 12 years of Creative Direction and another 11 years of Design and Art Direction experience, I've worked at agencies including: R/GA, B-Reel, IBM, Ogilvy, Leo Burnett, Razorfish, Tribal DDB, Mr President, Publicis, Hi-Res!, MPC Creative, Syzygy and Sapient.
Along the way, I've helped global brands including: Audi, Beats by Dre, Burberry, Chanel, Child Helpline International, Dolce & Gabanna, Google, Greenpeace, Gucci, McLaren, Nike and Skype.
I work hands-on as a designer, and as a director, I hire, train, mentor and manage teams of art directors, writers, designers, illustrators, animators and developers.
My skills and experience cover a wide range of areas including strategy, direction, copywriting, scripting, storyboarding, wireframing, UX & UI design, animation, film direction, photo & video shoots, brand governance & guidelines, activation decks and new business pitches.
2023 – Present
2017 – 2022
2015 – 2016
2015
2014
2013
If you'd like to chat about a project — feel free to email me on michael@elkeslassy.com. Or let's grab a coffee and I can entertain you with stories about my music label and explosive adventures making kombucha.
Currently based in Montreal, Canada — open to opportunities around the world.