Google Doodles

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Google Doodles

Overview

Creative Direction & Design for 2 x 15 second shorts to amplify Google Canada’s Doodles.

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My contribution

Creative Direction Art Direction Design

The team

1 × Creative Director 1 × Brand Manager 1 x Project Manager 1 x Animator

Year

2023

About the project

Google Doodles are a special temporary alteration of the logo on Google’s homepages to commemorate holidays, events, achievements and historical figures. Doodles receive positive press coverage, but minimal branded media amplification, so we were asked to create 15 second promo videos for Google to be able to share across social channels including X and YouTube.

The videos celebrate the birth of Violet King Henry (Canada’s first black female lawyer) on her 94th birthday, and a bespoke artwork by Inuit artist Gayle Uyagaqi Kabloona to honor Mitiarjuk Nappaaluk (renowned novelist and historian) for National Indigenous Peoples Day.

Working closely with the Google Canada Team and the campaign’s illustrators, I worked from concepts & wireframes to storyboards & designs to overseeing animation, music & final deliveries (in multiple formats and in both English and French).
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https://doodles.google/doodle/celebrating-mitiarjuk-nappaaluk

https://doodles.google/doodle/violet-king-henrys-94th-birthday

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Outcome

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