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Ninja
Overview
Create a best-in-class personalised service for the commuter. A daily one-stop shop for all multi-modal travel needs - planning and booking with intelligent real-time advice along the journey. End to end and door to door.
My contribution
Creative Direction Branding Product Strategy User Testing Product Design Project Management
The team
1 x Creative Director 1 × UX Designer 1 x UI Designer 1 × Product Designer 5 × Product Developers
Year
2016
About the project
Seamless Mobility
Although there were many travel apps at the time, there was nothing that was smart enough to plan a trip from home to destination, so SilverRail Technologies set out to build this product, with their exclusive train data giving them a good advantage over other industry competitors.
We Are Experience / Globant were approached to create this personalised service for the commuter for testing in pilot city London UK. A daily one-stop shop for all multi-modal travel needs - planning and booking with intelligent real-time advice along the journey.
The app is named Ninja to imply choosing it will empower the user with speedier, swifter journeys and know-how. Via several User Testing phases, the creative and visual approach took a few forms until we arrived at the versions shown here.
Leading the project from conception, storyboarding and directing the initial vision video, through to branding and full UX and UI of the app. Working iteratively through Sprints, co-ordinating User Testing, in-house UX and Design team, external dev team and presentations to Stakeholders.
