A rebrand, new website experience and campaign materials for Loctote, a brand who create lockable, slash-resistant, RFID protected and weatherproof anti-theft bags and accessories.

My contribution

Creative Direction Branding Brand Strategy Campaign Strategy Art Direction

The team

1 × Creative Director 1 × Brand Manager 1 x Campaign Manager 1 x UX Designer 1 x UI Designer 1 x Brand Designer



About the project

Never Compromise

Full rebrand and new ecomm website & mobile experience for premium safety bags and accessories brand Loctote. A revised brand identity, new brand bible with values, mission, vision, and tone of voice guidelines.

"Never Compromise” is a spirit that remains true throughout the brand’s DNA - be it their approach to Security - sourcing theft proof, slash-resistant products made with patented anti-cut fabrics and anti-cut stitching, through to the brand’s approach to Craftsmanship, always using premium classic fabrics and hardware, such as waxed canvas, full-grain leather and antique brass locks, through to their timeless approach to Design, always obsessing about the form as much as the function.

The brand anthem video featured brings alive the brand's new values and tagline. Social and blog stories will focus on role models who apply to this same value to their lives.

Also shown is some campaign work and a new responsive custom website / mobile experience with revised UX, navigation and interaction design for multiple ways to shop easily and seamlessly on the site.


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